31 July 2026 at 5:30 am
Summary
Major tech companies' ambitious 2030 climate goals, set before the generative AI boom, are now under immense pressure due to the rapid expansion of AI infrastructure. The article explores how increased energy and water consumption by data centers, along with supply chain impacts on memory chips, are challenging these sustainability commitments, as highlighted by Google's Director of Sustainability for EMEA, Adam Elman.
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