BMW's In-Car Spider-Man Ads Draw Criticism

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marketing

4 August 2026 at 11:54 pm

BMW's In-Car Spider-Man Ads Draw Criticism

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Summary

BMW is displaying banner ads for "Spider-Man: Brand New Day" on the Control Displays of its vehicles, a move confirmed by BMW as part of a broader brand partnership with Marvel. These ads are running from July 27th to August 10th.

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