Centre Scraps 20-Year-Old 12-Minute Cap on TV Ad Breaks

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15 August 2026 at 12:19 am

Centre Scraps 20-Year-Old 12-Minute Cap on TV Ad Breaks

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Summary

The Centre has removed the 20-year-old 12-minute cap on TV ad breaks, potentially leading to longer commercial interruptions for viewers, with the I&B Ministry citing an evolved television landscape as the reason.

Read the full story on Mint

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