FIFA's $20bn World Cup business plan sparks UEFA fury: 'Football's soul is not an asset to trade'

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Business

29 July 2026 at 5:26 pm

FIFA's $20bn World Cup business plan sparks UEFA fury: 'Football's soul is not an asset to trade'

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Summary

FIFA's plan to sell stakes in a $20 billion World Cup business has provoked strong criticism and 'fury' from UEFA, with opponents arguing that the 'soul of football' is being commercialized.

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