GTA 6 Ultimate Edition Outselling Standard in Pre-Orders, Take-Two CEO Reports Amid Price Controversy

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12 August 2026 at 12:20 am

GTA 6 Ultimate Edition Outselling Standard in Pre-Orders, Take-Two CEO Reports Amid Price Controversy

HyperFast News

Summary

Take-Two Interactive CEO Strauss Zelnick stated that the Grand Theft Auto 6 Ultimate Edition is outselling the Standard Edition in pre-orders, despite initial price controversy. Zelnick suggested that avid consumers are driving these premium sales and could not guarantee any discounts for the game around Black Friday or Christmas.

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