4 August 2026 at 3:46 pm
Summary
The luxury real estate market is experiencing a $67 billion boom in branded residences, where high-end brands like Porsche, Nobu, and Aston Martin partner with developers to create apartment buildings that offer immersive brand experiences. This trend, which began with hotels, is now seeing fashion labels and automakers expanding their presence in real estate, with the supply of such properties projected to more than double in the next decade.
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