McDonald's Loyalty Program Generates 515-Page Dossier with Algorithmic Purchase Predictions

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Technology

12 August 2026 at 8:37 pm

McDonald's Loyalty Program Generates 515-Page Dossier with Algorithmic Purchase Predictions

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Summary

A customer who requested their data from McDonald's loyalty program received a 515-page dossier containing an extensive, personalized report that algorithmically predicts their future purchases.

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