4 August 2026 at 3:44 pm
Summary
The NFL is expanding its international presence with a record nine-game international run this season, including its first competitive game in France, despite a previous attempt to break into Europe resulting in $400 million in losses. The league aims to convert European audiences into long-term fans by focusing on media rights, sponsorship, and merchandise deals, drawing lessons from FIFA's successful export of soccer to the U.S.
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