Peak District Faces Backlash for 'Selling Out' After Skoda Brand Partnership and Temporary Renaming

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Business

30 July 2026 at 5:28 pm

Peak District Faces Backlash for 'Selling Out' After Skoda Brand Partnership and Temporary Renaming

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Summary

The Peak District is facing criticism from visitors for 'selling out' after entering a paid partnership with car firm Skoda, which temporarily renamed the national park 'the Peaq District' to promote its new electric SUV.

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