PVR INOX Launches New Strategy for Affordable Movie Outings in Tier III Cities

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entertainment

6 August 2026 at 6:01 pm

PVR INOX Launches New Strategy for Affordable Movie Outings in Tier III Cities

HyperFast News

Summary

PVR INOX has launched a new 'Smart Cinemas' format aimed at providing an affordable yet premium movie-viewing experience in Tier III cities across India, with the first location set to open in Muzaffarpur, Bihar.

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