RuPay-on-UPI Drives Card Usage, But Profitability Challenges Persist

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Finance

27 July 2026 at 9:22 am

RuPay-on-UPI Drives Card Usage, But Profitability Challenges Persist

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Summary

The integration of RuPay with UPI is boosting card usage, particularly for low-value transactions. However, this trend complicates the commercial viability for card issuers and fintech companies.

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