13 August 2026 at 1:07 pm
Summary
Smaller FMCG brands in India are struggling to expand their consumer reach, with only 56% of low-penetration brands expected to grow by 2025, compared to higher rates for larger brands. Despite this, overall FMCG consumer choices increased by 5.1%, and brands like Balaji, Rin, Sunrise, and Exo gained market share.
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