The ₹11-40 Problem: Why Coca-Cola is Losing Market Share in India

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Economy

29 July 2026 at 9:22 am

The ₹11-40 Problem: Why Coca-Cola is Losing Market Share in India

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Summary

Coca-Cola is reportedly losing market share in India, attributed to a specific pricing problem in the Rs 11-40 range. This issue highlights challenges in its competitive strategy within the Indian beverage market.

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